Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit and follow along on #WeAreVML.www.vml.comLinkedIn
Whowe’relooking for:
VML is seeking aData & Analytics Partnertolead the setupandonboardingof anew client.You will be a trusted partner to our client, navigating their business, understanding theirchallengesandconnecting across VML,as well as WPP at large,toensurewe are setup todeliversuccess withworld-class services andsolutions.
This roleleadsan integratedData & Analytics team acrossmeasurement & reporting, predictive modelling, data strategy solutions,covering media, CX, CRMand more.As such, you will need to organise,motivateand inspire to connect all (data and non-data) disciplines in delivering success for our clients. Gravitas and strong collaboration are essential.
Whatyou’llbe doing:
Teamsetup,leadership & management
Setup andlead aclient-orientedteam of data, technology and business consultants, analysts and engineers,overseeingclientonboarding plansand managing team workload.
Directandmotivatethe teamto help them achieve their goals and deliver brilliant work for VML’s clients.
Data& Analyticsleadership
Act as strategic partner and advisor, helping clients toleveragethe power of data,martech, analyticsand AIto achieve their goals and drive effectiveness and efficiency.
Develop proposals and methodologies for Data & Analytics consulting; encompassing data, marketing technology , AI and operations (process, skills, culture, business change etc.) . I nclude s data , AI , marte ch and adtech transformation roadmaps, measurement frameworks and associated operating model development.
Analytics & Data Sciencesolutions; encompassingcustomer analytics (e.g.customer segmentation,predictive modelling), digital analytics (e.g. journey analysis,web/app, media analysis), business intelligence (e.g. dashboardreporting)andAI (e.g.conversationalBI)
Inspire our clients andallofVML with thought-leadership and best practice.
Work closely with our clients to help diagnose and solve their challenges, support their data& AIvision, and make it happen.
Drive client success and satisfaction in all you do.
Business Development
New business – be the go-to dataand analyticslead for pitches to deliver winning proposals and presentations.
New &Organic business – be relentless at bringingnew ideasand opportunities to grow our existing clients and bring our data offer to clients who work with us in other disciplines.
Whatyou’llneed:
Exceptional experience leading across dataand analyticsin aconsulting/agency environment, setting up teams andoperating models with clients.
A belief in the value of data-driven marketing& AIto deliver exceptional results.
Experience of building relationships with clients from junior to C-suite and dealing with the different and complex personalities involved.
Someone who can unify groups from across a wide skill set and unify them behind a clear brief or goal and deliver excellent work for clients.
A candidate with the ability to engage people with their presentation skills but show excellent active listening to create clear actions which meet client needs.
A person with a love for data-driven marketing and is constantly following trends to develop impactful and significant work for our clients.
Significant experienceat scoping, resourcing, and developing commercial proposals.
Knowledge of dataandanalyticstechnologiesacross the marketing and digital ecosystem including media, commerce, social and digital platforms, CRM & loyalty.
Knowledge of analytics solutionsand how AI can beleveragedin marketing to drive growth– a technical analytics backgroundisadvantageous.
Must have knowledge (you need not be a deep practitioner in all these areas, but do need have a good appreciation across them):
Datastrategyconsulting– datalandscape(1 st , 2 nd , 3 rd party data),datamanagement,governance,roadmap and use case development
Analytics& AI–segmentation, predictivemodelling, measurement& reporting, AImarketingapplicationsandproduct development
Marketing technologies – data cloud solutions,clean rooms,analyticsand reporting tools, CDPs, CRM / marketing automation, AI technologies
Marketing operations –operating models, process design, governance,data culture and skills development, clientenablementand business change
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our . California residents should read our . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.Recruitment Privacy PolicyCalifornia Recruitment Privacy Notice
