Please see job description for more information

About the GOC
We are the regulator for the optical professions in the UK. We currently register approximately 30,000 optometrists, dispensing opticians, student opticians and optical businesses. Our purpose is to protect the public by promoting high standards of education, conduct and performance amongst opticians.

About the role
The General Optical Council utilises Microsoft Dynamics 365 CRM software (not Business Central/F&O) to manage operations and store operational data. We are looking for an experienced CRM Support Analyst to support the current software, coordinate future enhancements of the application, enhance and deliver reporting and undertake minor configuration/customisation/development work.

Key accountabilities

Ownership of the Dynamics 365 environment (approx. 60 users) including advising on storage requirements, strategic direction and licencing.
Provide application support for users including systems training, data queries and other administrative tasks.
Data management (including data imports/exports), synchronisation and integration with other business applications, systems testing, configuration, troubleshooting and planning enhancements.
Report data in the predefined structures - modify tables, views, charts, dashboards, SSRS reports and forms.
Maintain application access rights, security settings, and user privileges.
Collaborate with developers and third-party vendors to drive successful implementation of enhancements/integrations and maintenance of appropriate service levels.
Create and update training manuals, policies and procedures, build custom reports, workflows and dashboards as requested.
Review the MS Dynamics platform and solutions. Identify and address any architectural deficiencies and flag opportunities for improvement.

Essential skills/experience/qualifications

Minimum of three years working with Microsoft Power Platform including Dynamics CRM 365 (cloud version).
Experience with Microsoft Dynamics CRM configuration/ customisation / development skills including model driven apps, permissions, views and dashboards and power automate flows
Must have experience working with sensitive data and have a sound knowledge of GDPR practices.
Excellent communication skills.
Excellent external and internal stakeholder management skills
Excellent business analyst and problem-solving skills
Excellent data analysis, management and reporting skills
Experience in user acceptance testing, training, producing guidance documentation and implementation support
Experience of other Microsoft Technologies including Azure, SharePoint, Exchange, Teams, Office 365 and other Power Platform/Dynamics 365 related applications (ideally also Microsoft SQL).
Power Platform, Dashboard, API and SSRs Report development experience.
Management of different Dynamics user licence types and storage to minimise costs.

Salary: £51,593
Closing date: 11:59pm, Tuesday 06 October 2026
We are committed to ensuring that in exercising all of our functions we operate in a fair and transparent manner and in a way that is free from discrimination, harassment and victimisation. Within all of our functions, we are committed to promoting equality; valuing diversity; being inclusive; and meeting our equality duties. We will not discriminate on age; disability; gender reassignment; race/ethnicity; religion or belief; gender; sexual orientation; marriage and civil partnership; and pregnancy and maternity.

How to apply
Please click ‘Apply’ now and follow the instructions on our website
Please note we reserve the right to close the role early dependent on number of applications.
Please note that your application will only be considered if it includes both CV and a cover letter. The cover letter should be no longer than 2 A4 pages and must demonstrate how you meet the essential criteria of this role.

REF-231105

General Optical Council

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