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We are looking for a highly motivated Senior New Business Sales Consultant to accelerate the growth of PATCHS and Scribe, our next-generation online consultation and AI-driven workflow products. This national role is focused exclusively on new business acquisition, targeting non-Docman practices, PCNs, Federations, and wider Primary Care organisations.

You will be responsible for building a strong national pipeline, delivering compelling product demonstrations, managing complex sales cycles, and closing high-value deals. As the senior specialist for PATCHS and Scribe, you will shape the product’s market presence, influence adoption across the NHS, and work collaboratively with marketing, product, and leadership teams to ensure success.

This role is suited to an experienced, strategic, and results-driven salesperson who understands Primary Care, NHS digital priorities, and the competitive online consultation landscape.

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What You Will Do

Own the national sales target for PATCHS and Scribe, exclusively focused on non-Docman customers.
Build and execute a national strategy for new business across GP practices, PCNs, Federations, and wider NHS organisations.
Deliver tailored demonstrations, ROI discussions, and compelling proposals that articulate clinical, operational, and financial value.
Run prospecting campaigns, attend events, and build a strong national pipeline.
Partner with Account Managers across all territories to support growth within their least engaged or lowest-penetration ICBs.
Use PATCHS and Scribe as strategic entry solutions to open new relationships where Docman presence is limited.
Lead targeted new-business initiatives designed to warm cold territories and activate new digital engagement.
Provide Account Directors with intelligence, market insight, and progress updates to inform territory planning.
Build senior relationships at PCN, Federation, and ICB level to drive system-wide interest and multi-site adoption.
Represent OneAdvanced at national events, webinars, and digital transformation forums.
Monitor competitor activity and positioning to support effective value-based selling.
Feed market insight back into Product and Marketing to influence roadmap and messaging.
Maintain excellent Salesforce hygiene with accurate forecasting and activity tracking.
Progress deals through all stages of the sales cycle with high momentum and clear stakeholder management.
Produce business cases, commercial proposals, and support procurement pathways with NHS organisations.
Work closely with Marketing on targeted campaigns and messaging for non-Docman audiences.
Align with Customer Success and Implementation teams to ensure smooth handovers post-sale.
Act as an internal subject matter expert on PATCHS and Scribe, supporting colleagues when needed.

What You Will Have

Proven new-business sales experience in health tech, SaaS, or NHS-facing environments.
Strong understanding of Primary Care workflows, demand management, and digital transformation.
Experience selling to GP practices, PCNs, Federations, or NHS commissioning organisations.
Strong ability to navigate multi-stakeholder sales processes and close high-value deals.
Excellent presentation and demo skills (virtual + face-to-face).
Highly self-motivated, proactive, and capable of managing a national territory independently.
Background selling online consultation platforms or digital workflow/AI tools.
Knowledge of ICB structures, procurement frameworks, and NHS funding routes.
Understanding of demand management, triage redesign, and patient access models.

What We Do For You

Wellbeing that means something

26 days’ holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
24/7 Employee Assistance Programme for confidential support
Private medical insurance for everyone, no medical-history exclusions

Financial benefits that have your back

Performance-based rewards tailored to your role, from company-wide bonuses to OTE and commission structures
Income protection: up to 75% salary for 5 years if you ever need it

Grow your career with us

SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library
Access to external training and apprenticeships

Making a Difference

MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger

Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including:

ULEV car scheme with 1,000+ models
Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover

Who We Are

At OneAdvanced, we are at the forefront of delivering sector-focused technology solutions that simplify complexity, drive meaningful progress, and help build a fairer, more inclusive society.

We’re much more than a software company. We deliver SaaS workflow applications and IT services that power organisations across Education, Government, Healthcare, Legal, Manufacturing, Housing, Retail, and more.

OneAdvanced is one of the UK’s largest business software and services companies. Based in Birmingham (The Mailbox), operating across the UK, Ireland, India, and Australia.

Our secure, scalable platform, including OneAdvanced AI, our private AI service for UK organisations, powers connectivity and innovation across critical sectors. Alongside our software are our IT services, including hosting, managed services, and application modernisation.

We strive to create an inclusive workplace that drives innovation and collaboration, championing diverse perspectives and ideas. Our Environmental, Social and Governance (ESG) strategy is embedded in everything we do, guiding us to create meaningful impact for our people, our customers and the planet.

Proud to be recognised in the Financial Times’ Best Employers 2026 list for the second-year running, an independent and data led ranking based on employee feedback. Join us and become part of a team that’s powering the world of work and making a real difference.

Join us and become part of a team that’s powering the world of work and making a real difference.

Learn more at www.oneadvanced.com

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